A year after our 2023 TOP10 bestsellers list, we're excited to share that some of our evergreen favorites have maintained their popularity in 2024.
This year, you've embraced colorful dresses and made cropped cardigans a wardrobe staple. Let's dive into the products that captured your hearts this year!
Shop the best of 2024 selection here.
Black pants continue to reign supreme in 2024. The Residus Leia Pants remains an absolute favorite, with hundreds of pairs sold. These everyday pants are undoubtedly the cornerstone of any versatile wardrobe.
Joining the black pants lineup, Kaiko Everyday Culottes and their new longer version, Everyday Pants, have also won your hearts. For those seeking a more tailored look, Guaja's Jagger Tailored Trousers offer a sophisticated alternative. We're curious to see if these new icons will continue to dominate in 2025!
A unisex and cheerful rainwear brand, Rainkiss, which stormed into our store in 2023, continued to keep you dry in 2024. We have also been happy to see Rainkiss being bought to the little and furry ones in the family – the kids and dogs.
A newcomer to our rainwear collection, RainSisters, launched in 2024 with vintage-inspired trench coats. Available in unique patterns and shades, these coats offer both style and protection from the rain – truly a win-win solution.
2024 saw a love affair with cropped cotton cardigans. These versatile pieces perfectly blend comfort, style, and practicality for year-round wear. Whether layered over dresses, high-waisted jeans, or skirts, they add a structured yet relaxed touch to any outfit.
Mainio continues to be a bestselling brand, known for designs that encourage boldness. Their dresses aren't just comfortable – the stunning patterns and colors make them truly exceptional. And yes, they have pockets!
It's not just adults who love the brand; Mainio has also become our bestselling kids' fashion brand.
We can spill the Tee and let you know that the most perfect basic white t-shirt is Kaiko The T-Shirt if it’s to trust our sales data.
The T-Shirt is a cotton jersey t-shirt with a somewhat boxy, relaxed fit. Made to last, The T-shirt wears well and is a timeless anchor piece for any wardrobe. Also available in black, grey, and dark green.
In recent years, bodysuits have moved from the underwear drawer to become a wardrobe star. Saint Body leads this category, with their Deep Open Back Body in black being the standout bestseller.
Off With Nature offers practical, comfortable everyday and sportswear at a very reasonable price. Their black Biker Shorts and Leggings made from organic cotton and elastane blend are the must-have comfort pieces.
The bestselling tights were Olivia Premium Tights by Swedish Stockings and the 3D Pantyhose 80den by Aarrelabel which are both a more sustainable option for everyday stockings.
As a Finnish company with Nordic roots, we understand the harsh winter weather requires the right attitude and gear.
Mazine has taken its place in 2024 as one of our bestselling brands. If you are new to the brand, do yourself a favor and take a look at their wide selection of streetwear-inspired comfort clothing for men and women.
Their Elmira and Wanda winter coats are particularly noteworthy. They are made from recycled polyester and are 100% vegan. They are available in multiple appealing colors and are easy on the wallet.
It’s probably no surprise to anybody now that UNDERSTATEMENT remains our top underwear brand, known for sexy lace underwear in stunning colors.
In 2024, we have seen comfort becoming the number one factor when choosing underwear. UNDERSTATEMENT launched a collection of Soft Statements at the end of the year and the collection immediately became a customer favorite. Those pieces are made from innovative Peach Stretch™ fabric that is buttery soft.
We were thrilled to introduce R-Collection this year, a brand our customers had been requesting. From the start, it was clear they would top the sales charts.
R-Collection offers exceptional quality products designed to be passed down through generations. Their clothing creates a classic, minimalist, and versatile wardrobe foundation.
Reflecting a lifestyle of easygoing athleticism and practical everyday life, their quiet elegance suits all genders and generations – a true Finnish fashion icon!
