Fashion that fits reality

The Real Fit Edit

The Real Fit Edit is a reminder that inclusion isn’t a trend – it’s overdue.

Fix the range, not the body

Over 70% of Finnish women wear size 40 or above —and every third woman wears a plus size (46+). Yet, most collections don’t reflect real bodies but treat size 36 as the “default”. This creates an implicit message of exclusion and misrepresents the diversity of real customer bodies.

That’s why, we wanted to highlight brands that don’t narrow size range. These are the brands redefining what it means to belong in fashion. Because style gets better when everyone’s on the list.