Fashion that fits reality
The Real Fit Edit
The Real Fit Edit is a reminder that inclusion isn’t a trend – it’s overdue.

Fix the range, not the body
Over 70% of Finnish women wear size 40 or above —and every third woman wears a plus size (46+). Yet, most collections don’t reflect real bodies but treat size 36 as the “default”. This creates an implicit message of exclusion and misrepresents the diversity of real customer bodies.
That’s why, we wanted to highlight brands that don’t narrow size range. These are the brands redefining what it means to belong in fashion. Because style gets better when everyone’s on the list.


nieuw
Plus Sizes
MAINIO
Ava Wrap Dress Textured Seersucker Black
Regular price
189,00€
Sale price
189,00€
Regular price
Unit price
/
per
Plus Sizes
IN THE SPOTLIGHTMainio’s newest collection with size range XS-3XL


nieuw
Plus Sizes
MAINIO
Ava Wrap Dress Textured Seersucker Scarlett Red
Regular price
189,00€
Sale price
189,00€
Regular price
Unit price
/
per
Plus Sizes


nieuw
Plus Sizes
MAINIO
Leaf Dress Purple
Regular price
99,00€
Sale price
99,00€
Regular price
99,00€
Unit price
/
per
Plus Sizes


nieuw
Plus Sizes
MAINIO
Saltwater Pants
Regular price
109,00€
Sale price
109,00€
Regular price
109,00€
Unit price
/
per
Plus Sizes


nieuw
Plus Sizes
MAINIO
Sea Flowers Maxi Dress
Regular price
199,00€
Sale price
199,00€
Regular price
199,00€
Unit price
/
per
Plus Sizes


- 50%
MAINIO
Superpower Oversize Sweatshirt Summer Green
Regular price
34,50€
Sale price
34,50€
Regular price
69,00€
Unit price
/
per


MAINIO
Superpower Oversize Sweatshirt Sodalite Blue
Regular price
69,00€
Sale price
69,00€
Regular price
69,00€
Unit price
/
per


- 40%
MAINIO
Hazy Quarter Zip Sweatshirt
Regular price
53,40€
Sale price
53,40€
Regular price
89,00€
Unit price
/
per


nieuw
Plus Sizes
MAINIO
Saltwater Kimono Jacket
Regular price
109,00€
Sale price
109,00€
Regular price
109,00€
Unit price
/
per
Plus Sizes
Us Finns do it well
Other brands with a wide size range

Very Nice
Jeans up to W48"

KAIKO
Prints and colors for every body up to 3XL

Original Story
MINIMALIST STYLE UP TO SIZE 50

Toive
BEST BASICS UP TO 3XL
Shop our selection with plus sizes available


We LovePlus Sizes
KAIKO
The T-Shirt Black
Regular price
59,90€
Sale price
59,90€
Regular price
Unit price
/
per
We LovePlus Sizes


nieuw
Plus Sizes
MAINIO
Leaf Dress Purple
Regular price
99,00€
Sale price
99,00€
Regular price
99,00€
Unit price
/
per
Plus Sizes


Plus Sizes
Very Nice
Caramel+ High Waist Jeans Dark Blue
Regular price
119,95€
Sale price
119,95€
Regular price
Unit price
/
per
Plus Sizes


nieuw
Plus Sizes
MAINIO
Ava Wrap Dress Textured Seersucker Scarlett Red
Regular price
189,00€
Sale price
189,00€
Regular price
Unit price
/
per
Plus Sizes


We LovePlus Sizes
Very Nice
Legging+ Stretch Jeans Black
Regular price
119,95€
Sale price
119,95€
Regular price
Unit price
/
per
We LovePlus Sizes


nieuw
Plus Sizes
KAIKO
Wrap Midi Dress Olive Anemone
Regular price
229,90€
Sale price
229,90€
Regular price
Unit price
/
per
Plus Sizes


Plus Sizes
Toive
Toive T-Shirt White
Regular price
39,00€
Sale price
39,00€
Regular price
Unit price
/
per
Plus Sizes


- 29%
Plus Sizes
Toive
Poplin Skirt Black
Regular price
49,00€
Sale price
49,00€
Regular price
69,00€
Unit price
/
per
Plus Sizes


We LovePlus Sizes
KAIKO
Everyday Pants Black
Regular price
99,90€
Sale price
99,90€
Regular price
Unit price
/
per
We LovePlus Sizes